In this world of constant bombardment and confusion, how can you capture someone’s attention long enough to be an influence in their life?
Inside all of our brains is a thing called the RAS. Reticular Activating System. It controls what is brought to our conscious minds. To be an influencer, you need to know how to activate your audience’s RAS.
“If you understand what’s happening inside the RAS of your listener, then you can immediately use a series of words, pictures, and body language to constantly trigger the set of RAS factors inside their mind. When you do that, you’ll not only be able to get their attention, but you’ll be able to hold their attention.”